Rebecca Ivatts

Brain for Sale

Rebecca Ivatts - Brain for Sale

Brain for Sale (2014)

Acrylic and mixed media on board, mounted on wood

84.1 x 59.4cm

As retailers increasingly exploit the findings of neuroscience, are we becoming mindless puppets programmed to purchase? How much of our online shopping and brand awareness is affected by personalized retargeting - a technique whereby we’re targeted with relevant ads based on our previous web browsing history?